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Introduction ‘Start-up Zeo’ is an organization established in Massachusetts that deals with manufacturing personal sleep monitor device. The device has capability of consolidating data from brain in the process of sleeping. It is new in the market and designed in form of a sleeping coach, hence the product requires breakthrough within the market.Advertising We will write a custom report sample on ‘Start-up Zeo’ – Personal Sleep Monitor Device specifically for you for only $16.05 $11/page Learn More Development of new product is always considered formidable task owing to the expenses and processes involved (Weihrich, 2010). Activities taken to launch the same product to enter the market are difficult tasks for organization’s management team to be carried out. In many cases, organizations find themselves struggling in the process of choosing appropriate marketing strategies to apply since new products at times demand application of contrary marketing strategies other than those earlier designed by the firm (Dubois et al., 2007). Application of different strategies across product portfolio is necessary for the purposes of helping new product come into limelight. One of such strategies, cost-leader strategy, could help ‘Personal sleep monitor device’ approach target markets. This is since such a strategy would demand ‘Start-up Zeo’ to constantly monitor competitive challenges and appropriate responses capable of granting competitive advantage within the market. In such a case, adoption of new technologies and innovations is recommended. Such organizations should choose a marketing strategy capable of bringing success by proving worthiness of new products (Kotler et al., 2009). Launching of a new product requires strategic and effective steps capable of commanding high demand within the market. Effectiveness of the method used in introducing new product depends on careful planning and preparation. Manufacturing process is one of the initial processes used in product development which determines quality of final product. However, product launching presents the very final stage in product development process (Kotler et al., 2009). Quality products cannot be sold in the market until launching is clearly articulated; this determines revenue and profit margin obtained on the same product. Successful launch enables easy penetration in both local and international markets, and this grants access to new customers, while at the same time expanding current business domains. There should be efficiency within internal communications which represent vital factor for success of an early program. Senior management should be willing to commit resources for the success of processes during launching (Kotler et al., 2009). Main findings: Launching of ‘Personal Sleep Monitor Device’ Business organizations should be aware of high number of cases concerning new product failure within the market. Therefore, it is necessary to take caution based on anticipated market uncertainties, such as fierce competition from such rival products as IKEA. False start or rather poor launch of product within the market usually presents a pre-requisite to its failure within same target market segment.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This calls for thorough research before undertaking serious and effective launch (Omar and Nwankwo, 2011). At the same time, it is important to note that successful launch does not guarantee success to poor quality products. Internal launching is important since there is need for consolidating internal support as well as resources (Khanna, 2010). The process requires active involvement of the whole organization team starting from top management; these include those involved in designing new product, production, sales and marketing teams. Use of appropriate communication links assist in creation of the overall awareness among distributors and sales forces. This is usually the result of well-designed incentive program capable of injecting necessary force in sensitive processes during the product launch (Schneider and Hall, 2011). There is need for pre-launch activity since ‘Personal Sleep Monitor Device’ should be channelled through retail network within hotel and hospitality industry. All incentives used in distribution process usually generate high return on interest at the initial stages. Such incentives are of great importance since they assist in building essential launch inventory which ensures product availability within retail outlets. Retail outlets will be provided with necessary key activities which should be monitored during launch. Launch guide should be prepared for ‘Personal Sleep Monitor Device’, indicating various roles of every party involved in the lau nch process. Clear examination of the market background is crucial since it helps in identifying available market opportunities within hotel industry. Launch guide gives details and reasons for introducing ‘Personal Sleep Monitor Device’ into the market. The definition of the target audience should also be included. Launch guide also contains available sales opportunities, including possible competitor reactions (Schneider and Hall, 2011). Launch guide used prior to actual launching process comprises details of the ‘Personal Sleep Monitor Device’. Such explanations are used as sales guide for retailers within the supply chain since it helps in enhancing their full understanding on product applications. Detailed training on device’s use and relevant product support system should be provided by the guide, including the assessment of identities of those to be trained. Other part of launch guide reveals indications on the nature of support required and d etails of the very launch event. At the same time, concepts touching national and local marketing communication mix are provided within the launch guide. Both the national and the local programs should follow full integration within the supply chain.Advertising We will write a custom report sample on ‘Start-up Zeo’ – Personal Sleep Monitor Device specifically for you for only $16.05 $11/page Learn More Launch guide should also give details concerning key activities and their timeline during the whole launching process. Arrangement of high-profile launch events should follow designated format. This depends on whether launching event will include all the sales people and distributors within high-profiled national event. In case of this device, media was used to gain all the required information about the product (Schneider and Hall, 2011). Launching process of‘Personal Sleep Monitor Device’ required careful planning since it was to determine turning point for Zeo Company. The process mentioned would involve high profiled activities with unknown end-results, hence requiring heavy investment in terms of finances and manpower. Successful internal launch solely depended on comprehensive internal communication processes. Production team should first of all sell their basic concepts to senior management provided with responsibility of committing available resources towards achieving success of the product. It would also involve winning approval of various departments within the same organization. It is important to sensitize entire staff on the scope and benefits of the intended product development processes. This should especially target sales and marketing department, required to have a full description of a new product to ensure communicating right information to consumers at launching and distribution stages. External communication requires sales and marketing staff to be capable of outlining the key q ualities of the product as well as identifying the key prospects (Schneider and Hall, 2011). The first process involves setting up of measurable objectives capable of linking purpose with expected outcome. In this case, a comprehensive launch plan is necessary since it assists in budget allocations. Since it is a technology based innovation, the value is based on must-have results which determine a choice of steering team capable of performing the processes. Several launching events could be chosen in this case, trade shows are considered suitable since such activity attracts different audiences and also enables easier identification of associated risks and success factors. Using media would demand that all parties involved, including reporters and editors, would undergo thorough training. On the other hand, use of trade events requires Zeo to invite third-party endorsers within the industry and also industry’s trade analysts. However, understanding of audience assists in cra fting suitable and appealing marketing messages (Schneider and Hall, 2011).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second step involves completion of product review where selected team evaluates performance based on the market needs. This involves ensuring that ‘Personal Sleep Monitor Device’ is certified by relevant authorities, and everything is appropriately documented. Reflection of innovation breakthrough requires that the product undergoes test market before actual launching. This involves running of local promotional campaign through selected distributors. Afterwards, market results should be evaluated and necessary adjustments made, as provided through feedback measures. Then making choice on the kind of launch event requires wide thinking whereby it can be done through the trade shows, street teams, mobile marketing, cyber events, press conferences and cocktail parties (Fifield, 2007). The third step should involve setting up of training programs targeting sales representatives. Those involved should have deeper understanding of the product which includes benefits and t he target market. This should be accompanied by comprehensive plan on sales as well as training follow-up. The launch process should be capable of creating eagerness and enthusiasm among the target audience. Focus should be set on leaving memorable and worthwhile experiences capable benefiting the audience, which basically means addressing consumers’ needs (Paas, 2009). Revenue target for the launch period has to be set including related incentives. In this case, use of advertising is preferable since several objectives can be accomplished through it. Such objectives include building consumer interest, increasing level of consumer awareness, giving directions on channels through which consumers can obtain the new product and granting them an offer on trial version of the new product. Trial versions of the new product are sampled through sales promotion activities (Rajan, 2007). The fourth process involves offering necessary incentives which would help distributors build initi al stock levels (Barnes et al, 2009). In this process, all those participating in the distribution network should have full information about timing and nature of the launch which should include promotional materials. Besides, the target audience should be given a follow-up, especially after the first announcement. Identification of the key areas where the product fits in the market place is crucial since it assists in choosing of appropriate public relation channel through which information can be relayed in the long run. The fifth process involves putting up of supporting structures in place where consumer support documents are delivered, and at the same time, customer care is to handle questions from clients (Piercy, 2009). Maintaining momentum is necessary after the product launch since real sales effort can begin on high note and reduce drastically, unless driven by some dynamic force. Activities that follow launching process should focus on incorporating promotional support sy stem to all distributors (Noe and Winkler, 2009). At the same time, adoption of direct marketing after launching event may assist in creation of good customer base within national platform. Conclusion Process of launching ‘Personal Sleep Monitor Device’ has proved extremely risky, since Zeo faced uncertainty of overselling the intended product. However, success experienced in the long run determines real market position of Zeo, and it should be noted that poor products can contribute to damaging company’s reputation. Normally, launches should not be dictated by stipulated dates but by product readiness. This gives allowance of any corrective measure to be made, especially, on the product quality. Crucial part of all these processes lies in the maintenance of the process momentum after launching event. Failure to maintain momentum at times leads to drastic drop in sales and may make the entire organization incur great losses. Recommendations Direct marketing shoul d target high-priority prospects since this enables easy identification of potential customer segments. This concept should be utilized in the process of making special offers, as well as detailed information concerning the new product. The concept creates opportunity of obtaining feedback based on consumer experiences with the product. Direct marketing offers required flexibility necessary for platforms used during launching and marketing events. Communications at the point of sales is very crucial since it can be used for the purposes of reinforcing media channels as well as giving complete information. Such additional information is capable of supporting sales development process through distribution channels (Omera and Bernard, 2007). Dealing with the current target market requires adoption of available technology used in international communication mix. These involve use of Internet and social sites where new product is promoted on the company’s website home page. There is also use of new product as footage in all the organizational e-mail correspondence, such as posting with a web link to get more information concerning new product. At the same time, management should work on proper modalities capable of ensuring that all the participants are committed to the new product based on clear knowledge and communication (Fill, 2009). References Barnes, C, Blake, H Pinder, D 2009, Creating Delivering your Value  Proposition, Kogan Publishers, London Dubois, P, Jolibert, A Muhlbacher, H 2007, Marketing Management a Value  Creation Process, Macmillan publishers, London. Fifield, P 2007, Marketing Strategy: The Difference between Marketing and  Markets, (3rd Ed), Heinemann Publishers, London Fill, C 2009, Marketing communications: Interactivity, Communications and Content, 5th edition, FT Prentice Hall, Italy. Johnson, M, Christensen, C Kagermann, H 2008, ‘Reinventing your Business Model,’ Harvard Business Review, Vol. 12, no. 2, pp. 5 1-59. Kotler, P, Keller, K, Brady, M, Goodman, M Hansen, T 2009,Marketing  Management, Prentice Hall, Harlow Khanna, T 2010, Winning in emerging markets: a road map for strategy and execution, Harvard Business Press, Massachusetts, US. Noe, R Winkler, C 2009, Employee Training Development 1st edition, McGraw Hill: Australia Pvt. Ltd Omar, M Nwankwo, S 2011, ‘Internet marketing and customer satisfaction in emerging markets: The case of Chinese online shoppers,’Competitiveness review, Vol. 21 no. 2, pp. 224-237. Omera, K Bernard, B 2007, ‘Risk and supply chain management: creating a Research Agenda,’ The International Journal of Logistics Management, vol.18, no. 2, pp. 197 – 216 Paas, L 2009, ‘Database marketing practices and opportunities in a newly emerging African market’,Journal of Database Marketing Customer Strategy Management, vol. 16 no. 2, pp. 92-100. Schneider, J Hall, J 2011, ‘Why most Launches fail,’ Harvar d Business Review, Vol. 4 Piercy, F 2009,  Market-Led Strategic Change, (4th Ed.), Butterworth Heinemann, Oxford Rajan, V 2007, ‘CRM Implementation: Effectiveness Issues and Insights,’Journal of  Service Research, Vol.9, no. 2, pp.184-194 Weihrich, H 2010, Management: a global and entrepreneurial perspective, Tata McGraw-Hill, New Delhi This report on ‘Start-up Zeo’ – Personal Sleep Monitor Device was written and submitted by user Mary Jane Watson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on The Use of Planes in Warfare

During World War One, the role of airplanes and how they were used changed greatly. At first planes were only used for sport, but people started realize that not only could airplanes be useful but they could even influence an outcome of the war greatly. Soon the war was filled with blimps, planes, and tethered balloons. By the end of the war, planes became a symbol of fear, but they were not always treated with such respect. In the time leading up to the war, the general feeling about planes was, they were a sneaky, unfair tactic that should not be used in warfare. During The 1899 Hague Peace Conference it was put on record that the dropping or shooting of any projectiles or explosives from the air during a time of war was forbidden and was considered a crime of war. It was also decided that airplanes could only be used for reconnaissance or spying missions. Even by the beginning of the war in 1912, the use of planes in war was still prohibited by the War Office. Shortly thereafter this changed, people awakened to the possibilities of air warfare. The world soon started to realize the effectiveness of planes in war and how the control of the skies could influence the outcome. Although the French were the first to have a working, conscripting air force and to license fliers, their trust in airplanes still was not up to par. Their lack of trust was justified, for the planes had no armaments, too many wires, and no reliable motor. Soon all countries in the war effort had their own little air force, built hangers, and started to train pilots. The first bombing occurred in November 1911. Although the first bomb was dropped by the Italians, soon all countries were involved in bombing raids. It was followed by the first aerial dogfight in 1912. This consisted of a primitive exchange of pistol fire between British and German planes. The United States ultimately was slower than France and Germany to develop an air force. O... Free Essays on The Use of Planes in Warfare Free Essays on The Use of Planes in Warfare During World War One, the role of airplanes and how they were used changed greatly. At first planes were only used for sport, but people started realize that not only could airplanes be useful but they could even influence an outcome of the war greatly. Soon the war was filled with blimps, planes, and tethered balloons. By the end of the war, planes became a symbol of fear, but they were not always treated with such respect. In the time leading up to the war, the general feeling about planes was, they were a sneaky, unfair tactic that should not be used in warfare. During The 1899 Hague Peace Conference it was put on record that the dropping or shooting of any projectiles or explosives from the air during a time of war was forbidden and was considered a crime of war. It was also decided that airplanes could only be used for reconnaissance or spying missions. Even by the beginning of the war in 1912, the use of planes in war was still prohibited by the War Office. Shortly thereafter this changed, people awakened to the possibilities of air warfare. The world soon started to realize the effectiveness of planes in war and how the control of the skies could influence the outcome. Although the French were the first to have a working, conscripting air force and to license fliers, their trust in airplanes still was not up to par. Their lack of trust was justified, for the planes had no armaments, too many wires, and no reliable motor. Soon all countries in the war effort had their own little air force, built hangers, and started to train pilots. The first bombing occurred in November 1911. Although the first bomb was dropped by the Italians, soon all countries were involved in bombing raids. It was followed by the first aerial dogfight in 1912. This consisted of a primitive exchange of pistol fire between British and German planes. The United States ultimately was slower than France and Germany to develop an air force. O...

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Another Chance of Life Can there be another you? The answer is no, but by human cloning you can reproduce an offspring that grows into an exact genetically double of you. All of us want to prolong the lives of our loved ones and have a healthy newborn baby. Many infertility couples wanted to have a baby that is genetically theirs, not from adopting a child from a different family background. In the cloning technology, eggs or sperms would not be needed to be conceived by a person because any cell would do. One parent contributes DNA, making the child almost an identical twin. He or she would differ from the parents much more than identical twins differ from each other. In many parts of the world, human cloning is banned. For example, Canada's new Human Reproductive and Genetics Technologies Act made it illegal to clone human embryos, research on human embryos later than 14 days after conception, and the creation of embryos for research purposes alone. This act will make it more difficult for the estimated 280,000 infertile couplesin Canada to obtain domestic assistance in having a genetic child of their own. Human cloning should not be banned because it has many promising benefits to infertility couples and to the basic research for treatment of various diseases. Most people would not want to clone themselves. Those people think a human clone resembles the person it is made from. The genes do not form our character and so identical twins would never get 100 percent ident...

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â€Å"It was the best of times; it was the worst of times . . . † Charles Dickens penned this famous opening statement in one of his popular books which spoke about the changing times during his day. Much has not changed either, if people interpret these same words into today’s context. Families however, are encountering the constant and ever increasing bombardment of myriad pressures or more commonly now known as stressors. Spouses assume a variety of roles never before imagined during Dickens’ days. In most first world countries women live alone with children to support which made single parenting commonplace. In other words, every person’s choice has significant effects upon his own world and that of the rest of his immediate reach of influence. Another example is when women who used to stay at home prior to the industrial age started to assume multiple roles: homemaking plus other jobs aside from tending to children and husband. This has complicated the family set-up or when the husband is left at home with no work, most conflicts arise. Husbands rarely accept willingly the tasks that wives used to do such as cleaning, laundry and baby-sitting. Husbands start to become hostile and relationships take the downturn in scenarios such as when a husband perceives that the wife makes him feel she has become superior in the arrangement. The nursing profession has made great strides primarily towards the intervention aspects when nurses work as part of a team of health providers (as he/she takes on different roles) who address homelessness, facilities geared to aid the ageing; assess, care and administer prescribed therapeutic remedies to the mentally disturbed, spouses and families in crises and especially those physically undergoing the effects of various kinds of emotional, physical (including chemical), mental and sexual abuse (Alexander et al., 2000). Specifically, the family nurse can respond in many ways. Basically his/her role is in counseling. Knowledge not only in therapeutic techniques, medical or chemical drug application is not the only side to it. Counseling may come in the form of eliciting information on the issues or concerns of the family but it also has to do with the skills involved in both verbal and non-verbal communications such as active listening. The family nurse must be able to build rapport and establish credibility for the helping relationship to be effective. However, the family nurse must be knowledgeable as well on ethics that are expected to guide that relationship (Alexander et al., 2000). Reference: 1. Alexander, Margaret et al. THE FAMILY HEALTH NURSE CONTEXT, CONCEPTUAL FRAMEWORK AND CURRICULUM: World Health Organization (WHO). http://www.see-educoop.net/education_in/pdf/family_health_nurse-oth-enl-t06.pdf